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Dogster's Surprisingly Serious Business

Posted Nov 28, 2008 12:00pm EST by Sarah Lacy in Internet, Media, Venture Capital, M and A, IPOs, Recession
Related: ^ixic, petm, pets, goog

You'd think a dog and cat social network would be a pretty frivolous business even for Web 2.0 land. After all, wasn't Pets.com one of the most notorious of dot com flame outs?

You'd be wrong. Ted Rheingold, Dogster's CEO and co-founder, has built a surprisingly robust business. Community and information sites are slow growing, says Rheingold, so they won't be a $100 million business overnight. But with a strong emphasis on profitability, a refusal to raise venture capital, and differentiated revenues coming from ads, virtual goods and subscriptions, Dogster looks like a shoe-in to weather the coming storm.

In this clip, what Dogster did right before the downturn hit.

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